MY JOURNEY
Arjun
My creative journey began during my school days when I enthusiastically participated in painting and drawing competitions, eventually achieving the remarkable feat of securing the overall 2nd place in the Kannur University Art Fest in 2011. Building on this early passion, I pursued a BSc in Fashion and Apparel Design Technology from Kannur University, followed by a PG Diploma in Graphic Design from the Apeejay Institute of Design in Delhi.
My professional journey kicked off in an advertising agency, where I have continued to thrive. Over the years, I've collaborated with numerous creative directors, and talented colleagues from around the world, worked alongside film actors, collaborated with marketing teams, and engaged with both Indian and international clients and brands. I've been fortunate to be part of many significant launches, and the journey is an ongoing adventure filled with continuous learning and exciting experiences.
Experience
Sr. GRAPHIC DESIGNER (Manager)
2022 MAY - Present
Ola is a prominent ride-hailing company in India. Ola has become one of the leading transportation network companies in the country. The company offers a platform that connects passengers with various transportation options, including cabs, auto-rickshaws, and two-wheelers, through a mobile application. Ola has expanded its services to multiple cities in India and has diversified its offerings, including electric vehicles, outstation travel, and more.
I handle various responsibilities at OLA, where my role involves generating creative assets
in a timely manner, supporting projects, executing designs within established processes
and timelines, resolving issues, engaging in ideation and visualization, conducting photo manipulation, and contributing to branding efforts. Within the OLA umbrella, my focus extends to entities such as
OLA Electric, OLA Cabs, OLA Insure, OLA Money, Parcel,
OMI, and KRUTRIM.ai etc.
ART DIRECTOR
Nov 2019 -April 2022
Target Corporation is a well-known retail company based in the United States. Target operates a chain
of general merchandise stores that offer a wide range of products, including apparel, electronics, home goods, groceries, and more. Target is headquartered in Minneapolis, Minnesota. Target in India operates as a fully integrated part of the global team that has to support the company's global strategy across areas such as technology, marketing, human resources, finance, merchandising, supply chain, property development, analytics, and reporting.
In my role at Target Corporation, I have been involved in various aspects of the creative process, encompassing concept development, art and photo direction, design for digital mediums, and social media content creation. My responsibilities extend to working on target.com, promotions, and activations.
I actively collaborated across diverse categories such as Essentials, beauty, décor, food, and beverage, as well as keeping a pulse on cultural, art, graphic, and tech trends, demonstrating their practical application to each project.
Worked with many international brands like P&G (PAMPERS, Gillette, Olay, Old Spice, Gain, Swiffer, and Tide.) SCjhonson (Glade, Scrubbing Bubbles, Off, Raid, Ziploc, Method, Mrs. Meyer's) L'Oréal, Kimberly-Clark (Huggies, Pull-Ups, Kotex, Kleenex, Cottonelle, Viva) Clorox (Brita, Glad) and many more.
ART DIRECTOR
ADK FORTUNE - BANGALORE
(WPP plc)
Nov 2019 -Aug 2018
ADK-Fortune Communications is a leading advertising agency in India. ADK-Fortune is a part of the global ADK (Asatsu-DK) network, which is one of the largest advertising and communication agencies in the world. It is a JV between Asatsu a well-known Japanese advertising agency and Fortune Advertising which is a sister concern of JWT India.
I was responsible for visual conceptualization, Art Directors collaborate with the creative team to develop captivating and cohesive visual elements across various platforms, ensuring brand consistency and adherence to client guidelines. They play a key role in campaign development and integrating feedback. including handling numerous print collaterals and packaging designs. My involvement extends beyond the creative process, as I have been an integral part of multiple still and TVC (Television Commercial) shoots. This hands-on experience has allowed me to contribute to the visual aspects of campaigns across different mediums, ensuring that the creative vision is effectively translated into print materials and on-screen content. Santoor Soap was the main brand I handled in ADK which is a 30+ year-old brand in India. and their other products like Santoor handcare products, Baby care products, Body wash, Boady lotion, Talcom, Deodrent, Santoor Scholarship, etc.
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ART DIRECTOR
Sep 2017 -July 2018
River Advertising India is a dynamic and accomplished advertising agency, boasting a team of highly experienced professionals hailing from diverse backgrounds within the advertising industry. With a wealth of collective expertise, the agency has successfully collaborated with numerous prominent clients, establishing itself as a trusted partner in the competitive advertising landscape. Their portfolio showcases a compelling blend of innovative concepts and strategic executions, reflecting their commitment to delivering impactful and visually stunning campaigns across different mediums.
Under the guidance of a Creative Director, I took on a diverse set of responsibilities as an Art Director. This included crafting engaging social media posts, designing impactful newspaper ads, conceptualizing and executing various digital advertisements, developing visually appealing packaging designs, and contributing to the creation of website designs. Working under supervision allowed me to not only refine my skills but also actively participate in the visual execution of projects across multiple channels.
Brands : Pernod-Ricard (Royalstag Large short films, Blenders Pride, Imperial Blue, Indiosa)
DLF (Mall of India, Promenade) Dineout, Gaana, WOO App
VISUALIZER
J. Walter Thompson - DELHI
(WPP plc)
Aug 2016 - Aug 2017
JWT Delhi, part of the global J. Walter Thompson advertising agency, is a creative powerhouse known for its innovative campaigns and strategic brand communication in the dynamic Indian market. With a wealth of industry experience.
In my role as a Visualizer at JWT, I was integral to transforming creative concepts into visually compelling content for a multitude of print and digital campaigns. Utilizing my design expertise, I ensured the seamless integration of visual elements with brand messaging, contributing to the agency's success in delivering innovative and impactful advertising across diverse platforms.
Brands: Horlicks, TATA AIA, Wills Lifestyle, BMGF, ITC, Shell etc.
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Deisgn Intern
J. Walter Thompson - DELHI
​(WPP plc)
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Asst. Fashion Merchandiser
May 2013 - 2015
As a fashion merchandiser, I specialized in overseeing the sampling process for children's apparel, ensuring the quality and design met industry standards and client expectations. My role focused on meticulous attention to detail in the creation of kid's dresses. Brand handled - OLDNAVY KIDS
Fashion Merchandiser Intern
Brands - JCPenney, Arizona
2015
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Baby Elephant and IN-BOOK Winner
Topical Advertising - Kyoorius - Oneclub Award 2020
Sponsorship or Partnership - Kyoorius - Oneclub Award 2020